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Privacy Policy

Last Updated: October 20, 2025

This Privacy Policy explains the types of personally identifiable information (“Personal Information”) SSP America, Inc. (“SSP,” “we,” “our,” or “us”) collects and how we collect, use, and share this information.  This privacy policy applies to SSP, our affiliates, restaurant brands, franchises and locations that we own and/or operate in airport locations. This policy applies to the information we collect when individuals, including guests, customers, and contractors interact with us including at our physical locations and through our websites where this policy is referenced. Please see the “Canada” section below for additional information that applies to our operations in Canada.

Information we collect and process

We may collect and process the following categories of data about you:

  • Information that you voluntarily provide by interacting with our websites, mobile applications, or other digital assets linking to this policy, including through chatbots and other artificial intelligence (“AI”) technologies (our “Sites”). This information may include your name, contact information such as email address, phone number, postal address, and any other information you choose to provide. For example, we collect this information when you make purchases, subscribe to services we offer, or request further information or services. We may also ask you for information when you complete a survey, enter a competition or promotion and when you report a problem with our Sites.
  • Records of your correspondence with us including inquiries and feedback.
  • Details of your visits to our Sites and restaurant locations including, but not limited to, transaction data and payment information, purchase history, traffic data, location data, weblogs and other communication data and details of the resources that you access.
  • Personal Information that you choose to provide us, such as when you make a purchase at one of our restaurants, make on online purchase through our Sites, register for email communications, and/or when you register to our loyalty program through our Sites, including, but not limited to, first and last name, gender, age, address, phone number, email address, birthdate, and a user name and password, where applicable.
  • We also collect information regarding your transactions at our restaurants, including, but not limited to, payment card type and last four digits of your credit or debit card number which we use to fulfill your orders, administer our loyalty program, for marketing and promotions, and to develop and improve our products and services.
  • We may combine information from other sources with information you give to us and information we collect about you.
  • We (and other third parties) may collect information relating to your interactions with us and our Sites, including, where available, your IP address, operating system, the referring URL, and browser type via tracking technologies and similar technology. See the “Cookies” and “Digital Advertising & Analytics” sections of this privacy policy to learn more about the use of this information and the choices available to you.

 

Cookies

Our website does not use cookies to distinguish you from other users. This means we do not directly collect information about your browsing activity through first-party cookies. While we do not use cookies, our Sites may integrate with third-party services (e.g., social media plugins, embedded content) that may use their own tracking technologies, including cookies, over which we have no control. We encourage you to review the privacy policies of these third parties for information on their data collection practices. We may use other non-cookie tracking technologies, such as web beacons or pixels, to understand how you interact with our Sites and to improve our services. For more information on these and your choices, please refer to the “Digital Advertising & Analytics” section of this privacy policy.

 

How We Use Your Personal Information

We use your Personal Information for the following business purposes:

  • To operate, personalize, and improve the Sites, including for diagnostic, debugging, and analytics purposes, and to ensure that content from our Sites is presented in the most effective manner for you and for your device.
  • To provide our services to you, including services you request at our restaurants, to process, optimize and fulfill your orders and other transactions, to communicate with you about your use of our Site, services, promotions and other matters we think will interest you, to respond to your inquiries, to process job applications, to fulfill your orders, and for other customer service purposes;
  • To operate and improve our products and services, including market research, surveys, and product development.
  • To provide you with information, updates, promotions, marketing materials, products or services that you request from us or which we feel may interest you and to administer and operate our loyalty program.
  • To advertise and market our products and services, as well as products and services of third parties we think may interest you.
  • To process payments.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To respond to your inquiries from you or otherwise contact you.
  • To notify you about changes to our services.
  • To use for our internal business purposes.
  • To evaluate or conduct a corporate transaction.
  • To protect against spam, abuse, fraudulent or illegal activity and to maintain the security of the Site.
  • To fulfill our legal obligations under applicable law, regulation or court order, to otherwise protect the rights, property or safety of users, or another party, or to resolve disputes;
  • To meet or fulfill any other reason for which you provided such Personal Information.

 

How We Share Your Personal Information

We may share your Personal Information with other parties, including the following:

  • With third parties for advertising and marketing purposes, including to provide you with information about goods and services which may be of interest to you.
  • With third party vendors, service providers, contractors or agents (“Service Providers”) that process information on our behalf, such as auditors, payment processors, online ordering platforms, data analytics providers, advertising networks, providers of chatbots, and other artificial intelligence (“AI”) technology providers who assist us in providing services to you. For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, security and fraud prevention, data storage and management, property management, support and customer service, product fulfillment and delivery, payment processing, analytics, and marketing and promotions. We only provide our Service Providers with the information or access to information necessary for them to perform these services on our behalf.
  • Any member of our corporate group, which includes our corporate parents, affiliates, and subsidiaries.
  • In the event of a proposed or completed corporate sale, merger, acquisition or other transfer of all or part of our assets, including as part of a bankruptcy proceeding.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us, our customers, suppliers, landlords, brand licensors, or other third parties. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • We also may disclose Personal Information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of any applicable terms and conditions for services provided through our Sites or this policy, or as evidence in litigation in which we are involved. With your consent or as otherwise disclosed at the time of data collection or sharing.
  • We may share information that has been de-identified or aggregated to third parties and publicly for marketing, advertising, research, or similar purposes.
  • We do not sell, rent, or disclose Personal Information to third parties in exchange for monetary or other valuable consideration.

 

Digital Advertising & Analytics

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms.  Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Sites and other websites or apps over time, including information about relationships among different browsers and devices.  This type of advertising is known as interest-based advertising.

You may visit the DAA Webchoices tool at www.aboutads.info/choices to learn more about this type of advertising and how to opt out of this advertising on this browser by companies participating in the DAA self-regulatory program.  You can also exercise choices regarding interest-based advertising on your mobile device by downloading the appropriate version of the DAA’s AppChoices tool at https://youradchoices.com/appchoices. In Canada, you can visit the DAAC opt-out tools available at https://youradchoices.ca/en/tools

If you delete your cookies, use a different browser or mobile device, or reset your identifiers, you may need to renew your opt-out choices.  Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.

We may also work with third parties that collect data about your use of the Sites and other websites or apps over time for non-advertising purposes.  SSP uses Google Analytics and other third-party services to improve the performance of the Site and for analytics and marketing purposes.  For more information about how Google Analytics collects and uses data when you use our Site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

To protect our Sites from spam and abuse, we use Google reCAPTCHA, a service provided by Google LLC. reCAPTCHA is used to verify that data entered on our site is submitted by a human and not by an automated program. This service may collect information such as your IP address, browser type, referring URL, and your interaction with the reCAPTCHA widget. The use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. By using our site, you acknowledge and accept the use of reCAPTCHA and the processing of your data by Google as outlined in their policies.

Additionally, your browser may offer tools to manage tracking technologies; however, if you use these tools to block essential functionalities, our Site may not function as intended.

 

Mobile Messaging Terms

If we offer and you enroll in our text messaging (SMS) program, you will be asked to consent expressly to receive recurring marketing messages, including such messages sent through an automatic telephone dialing system, where such messages may be sent by us or our vendors to the mobile number you provided at opt-in. Such consent is not a condition of making any purchase. The frequency of such text messages will vary. You can opt out from receiving SMS/MMS text messages by responding STOP to any message you receive from us.

Message and data rates may apply for any messages sent to and by you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.  You represent that you are the account holder for the mobile telephone number that you provide when enrolling in our text messaging program. If you change or deactivate that number, you are responsible for notifying us immediately. Neither we, our vendors, nor any mobile carrier is liable for delayed or undelivered messages. You agree to indemnify us in full for all claims, expenses, and damages related to or caused in whole or in part by your failure to notify us if you change your telephone number, including, but not limited to, all claims, expenses, and damages related to or arising under the Telephone Consumer Protection Act. We may suspend or terminate this program or the sending of automated marketing messages at any time in our sole discretion.

 

Your Privacy Rights

Certain jurisdictions provide their residents with specific rights regarding their Personal Information. If you are a resident of California, Colorado, Utah, Nevada, Connecticut, Virginia or such other state or province that confers such rights under its state privacy laws, this section of the Privacy Policy contains disclosures required by law and explains rights that may be available to you.  In some cases, we may provide a different privacy notice to certain categories of California residents, such as job applicants, in which case that notice will apply instead of this section.

Personal Information We Collect and Disclose.  In the preceding 12 months, SSP or service providers operating on SSP’s behalf collected and disclosed the following categories of Personal Information:

  • Personal and online identifiers (such as first and last name, email address, or unique online identifiers);
  • Recordkeeping information (such as credit card number, debit card number or any other financial information);
  • Commercial or transactions information (such as records of personal property or products or services purchased, obtained, or considered);
  • Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement);
  • Sensory information (such as call recordings or other audio, electronic, visual, thermal, olfactory, or other similar information including CCTV footage);
  • Inferences drawn from the above information about your predicted characteristics and preferences; and
  • Other information about you which is linked to the Personal Information above.

Categories of Sources. We collect Personal Information from the following categories of sources:

  • You; including through the use of our Sites or services
  • Our affiliates and joint venture partners;
  • Our business partners;
  • Our service providers; and
  • Advertising companies and networks including, but not limited to, analytics partners, vendors, advertising partners, and social media networks.

Our Purposes for Processing Personal Information. We use and disclose the Personal Information we collect for our commercial and business purposes, as further described above in the “How we use your Personal Information” section of this Privacy Policy.

We may use and share aggregated and deidentified information to the extent permitted by applicable law. When we use deidentified information, we maintain and use the information in deidentified form and do not attempt to reidentify it, except to check whether our deidentification processes satisfy the requirements of applicable law.

Recipients of Personal Information.  We disclose the categories of Personal Information designated above to the categories of third parties listed above in the “How we share your Personal Information” section of this Privacy Policy for commercial and business purposes.

Data Retention.  We retain Personal Information we collect from you for only as long as necessary to carry out the purposes for which the information was collected as outlined in this Privacy Policy and in accordance with our recordkeeping policies (unless a longer period is required by applicable law). We will retain and use your information to the extent necessary to manage your relationship with us, personalize and improve your overall customer experience, to comply with our legal obligations, resolve disputes, enforce our agreements, and as otherwise described in this Policy. Personal Information  When it is no longer necessary to process Personal Information for these purposes, we will deidentify, aggregate, or delete this data to the extent possible.

Your Rights.  Residents of certain states have rights with respect to the Personal Information collected by SSP.  You may be able exercise the following rights regarding Personal Information, subject to certain exceptions and limitations:

  • The right to confirm whether we are processing Personal Information about you.
  • The right to know the categories and specific pieces of Personal Information we collect, use, disclose, and about you; the categories of sources from which we collected Personal Information about you; our purposes for collecting or selling Personal Information about you; the categories of Personal Information about you that we have disclosed for a business purpose; and the categories of third parties with which we have shared Personal Information.
  • Depending on your state, the right to receive a portable and readily usable copy of the Personal Information we have collected about you, to the extent feasible.
  • The right to correct inaccuracies in the Personal Information we have collected about you.
  • The right to request that we delete the Personal Information we have collected about you.
  • The right to opt out of (i) the sharing of Personal Information for targeted advertising; (ii) the sale of Personal Information; or (iii) profiling for decisions that have significant effects.
  • Choice regarding sensitive information. Depending on your state, you can
    • Limit our processing of certain “sensitive” Personal Information;
    • Opt out of our processing of certain “sensitive” information; or
    • Withdraw consent for such processing if you previously gave it.
  • The right not to receive discriminatory treatment for the exercise of the above privacy rights.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

Verification Process and Required Information: Note that we may need to request additional information from you to verify your identity or understand the scope of your request.  You will not be required to create an account with us to submit a request or have it fulfilled.  We will require you to provide, at a minimum, basic contact information, such as your name and email address, and may request other information within our records that would allow us to verify your identity, such as receipts of payment or loyalty card numbers.

Authorized Agent: Depending on your state of residence, you may also designate an authorized agent to make requests on your behalf by designating such an agent in writing or through a power of attorney. We will require the agent to provide us with proof that you have authorized the agent to make requests on your behalf prior to accepting requests from the agent.

 

Canada

This section provides additional information about how we collect, use and disclose Personal Information about our consumers, passengers, website visitors and other individuals in Canada.

Please note that SSP America, Inc. operates our Sites, including https://america.foodtravelexperts.com. The restaurants that we own and/or operate in airport locations are operated by SSP Canada Food Services Inc. or one of our local subsidiaries. This Privacy Policy describes the practices of SSP America, Inc., SSP Canada Food Services Inc. or our local subsidiaries, as applicable.

Information we may collect, and how we collect it

  • In addition to information we collect when you visit our Sites, when you make a purchase at one of our restaurants or kiosks, we collect your name and payment card information from you in order to process your payment. We may also collect an email address or mobile phone number to send you an e-receipt, if you request.
  • When you visit our Sites, we do not collect precise location data without your consent.
  • We will not send you marketing communications unless you provide your consent. You can withdraw your consent any time.
  • When you visit our restaurant locations, we collect video footage using closed-circuit television (CCTV) technology for loss prevention and security purposes.

Your rights

Subject to limited exceptions under applicable law, you have the right to access, update, rectify and correct inaccuracies in your Personal Information in our custody or control. You may also withdraw your consent to our use and disclosure of Personal Information. Depending on your province, you may also have additional rights such as the right to request that we cease disseminating or de-index (or re-index) your Personal Information, if applicable.

You may request access, updating, rectification and corrections of inaccuracies in your Personal Information in our custody or control or withdraw your consent by contacting our Privacy Manager at the contact information set out in the “Contact Us” section below. We may request certain Personal Information for the purpose of verifying the identity of the individual seeking access to his or her Personal Information records.

Your Personal Information will be transferred to or processed outside of Canada or your province by us and our service providers. We and our Canadian, US and other foreign service providers may provide your Personal Information in response to a search warrant to other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process, which may include lawful access by US or foreign courts, law enforcement or other government authorities. When we transfer Personal Information outside of Canada, we ensure adequate protection through contractual safeguards that require service providers to protect your Personal Information in accordance with PIPEDA and, where applicable, Law 25.  For Quebec residents, when we transfer Personal Information outside Quebec, we ensure that the information receives protection that is equivalent to that provided under Quebec law, including through the use of standard contractual clauses and other appropriate safeguards.  You may contact our Privacy Manager for information about the safeguards we have implemented for cross-border transfers. For information about our use of service providers outside of your jurisdiction, please contact us as set out below.

Data Governance Policies and Procedures

We are committed to protecting Personal Information and have implemented policies and practices that govern our treatment of Personal Information. These policies and procedures include:

  • a privacy framework that defines the roles and responsibilities for our employees and personnel with respect to the treatment of Personal Information throughout the lifecycle of the information,
  • processes to handle data subject requests and complaints concerning the handling of Personal Information, and
  • a framework governing the retention and destruction of Personal Information in accordance with our legal obligations.

If you have questions about our Personal Information practices, including our use of service providers outside of your province or Canada, please contact our Privacy Manager at privacySSP@foodtravelexperts.com.

 

Your Choices

You have the right to ask us to opt out of our email marketing. You can exercise your right to opt out by using the link provided at the bottom of each marketing message. You can also exercise the right at any time by contacting us as indicated in the Contact Us section below. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as order confirmations.

For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.

 

Third-Party Links and Tools

Our Sites may, from time to time, contain links to and from the websites or apps of our partner networks, advertisers, affiliates or other third parties. If you follow a link to any of these websites, please note that these websites or apps have their own privacy policies that cover their respective privacy practices and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

The Site also includes integrated social media tools or “plug-ins,” such as social networking tools offered by third parties.  If you use these tools to share Personal Information or you otherwise interact with these features on the Site, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public.

 

Changes To Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page. Check here regularly for the most up-to-date version of the policy.

 

Contact Us

SSP welcomes any feedback you may have concerning the handling of your personal data. If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please contact us as follows:

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