SSP America, a division of SSP Group, a leading operator of food and beverage brands in travel locations worldwide, has promoted Lana Cramer to the position of Vice President of Brand Strategy and Communications. In this role and as a member of the executive team, Lana will collaborate with senior organizational leaders across the SSP Global organization to develop and implement an integrated and comprehensive communications strategy designed to share the SSP America and SSP Group brand story with key internal and external stakeholders.
With SSP America since 2014 Lana previously served as a member of the company’s successful Business Development team responsible for achieving ambitious corporate growth. Her responsibilities included management of corporate sponsorships, face-to-face engagement activities and production of a complex proposal and presentation program. During her tenure SSP America has become renowned in the aviation industry for producing events which engage stakeholders and emphasize the company’s unique culture.
Lana’s career prior to SSP America was spent in the tradeshows and meetings industry where she served in marketing and communications roles developing an expertise in creating compelling corporate events, exhibit programs and sponsorship strategies as well as working with sales teams to drive corporate growth. She most recently worked at the renowned trade show, events and exhibits company Hargrove located in Lanham, Maryland which specializes in large-scale national and global events. She worked at the Walter E. Washington Convention Center for more than a decade in a series of progressively responsible roles as the organization built a new convention center which opened in 2003.
Chief Executive Officer Michael Svagdis commented, “Actively communicating with prospective team members, current team members and industry stakeholders is vital to our growth and focus on building a strong culture. We’ve made the important decision to capitalize on Lana’s creativity and proven track record of launching new initiatives in order to take our communications strategy to the next level.”